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Socio-Economic
Montage
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Tourism Profile
of the Kootenay-Boundary Region:
Phase I - Product Supply
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Authored by:
Ruth Beck and Donna Macdonald
Commissioned by:
Tourism Action Society in the Kootenays
Sponsored by: Ministry
of Small Business, Tourism and Culture
August 1996
Location of Publication:
"Columbia Basin Trust Collection"
Tourism Action Society in the Kootenays
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This study is the first phase in
an overall assessment of regional tourism supply and demand in the
Kootenays. It is intended to be used by tourism businesses and prospective
operators, chambers of commerce, economic development commissions
and government agencies interested in the development of tourism
products in the Kootenay-Boundary region. The report characterizes
the different tourism products offered, it identifies broad trends
and issues related to the development of those products and, where
appropriate, it makes conclusions and recommendations. Detail on
the following tourism products is provided within the report:
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Outdoor
Recreation and Adventure Tourism
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golf
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sport fishing
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hunting
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adventure tourism
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hiking and backpacking
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trail riding
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boating, rafting,
canoeing and kayaking |
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mountain biking
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wildlife viewing
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hot springs
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parks |
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other - gem hunting,
gold panning, fossil hunting, dog sledding, hay
and sleigh rides, ATV and motorcycle tours, caving,
rock and ice climbing, hang gliding/para-gliding/para-penting/soaring,
flightseeing, and scuba diving. |
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heli- and snowcat
skiing |
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ski touring
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cross-country
skiing |
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snowmobiling
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alpine skiing
and snowboarding |
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Touring
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independent touring
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in-bound group tours |
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Culture
and Heritage
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attractions
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community walking and
driving tours
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industrial tours
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agri-tourism
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events |
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Accommodation
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hotels and motels
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campgrounds and RV parks
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bed and breakfasts
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hostels
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other accommodation
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convention facilities |
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Commissionable
Packages
(travel packages designed specifically
for travel agents, tour operators and travel wholesalers) |
The report concludes with a number
of strategic product recommendations:
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A Tourism
Growth Management Strategy |
One of the most important elements
in future tourism product development is planning the way in which
development will take place so that the region attracts visitors
who share the same values and interests of area residents. In
Kootenay Country, this means targeting visitors who value the
natural environment and who enjoy participating in outdoor and
cultural/community activities. In the resort areas of Fairmont,
Radium and Invermere, the priority may be different. Such a strategy
or plan would need to tie into the growth management of BC Tourism.
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Continuing
Tourism Representation in Land Use Planning |
If the region is to preserve the
visual qualities of wilderness demanded by tourists, particularly
the growing market of eco-tourists, the tourism sector will need
continued input into land use planning to ensure that tourism
values are protected.
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Human Resources
Development in Tourism |
Human resources development ranges
from basic hospitality training for front line staff in tourism
services and attractions, to raising the profile of tourism as
a career choice. The overall objective, from an industry perspective,
is to develop an increasingly professional local workforce in
tourism. This is the responsibility of all players in the tourism
sector. An important first step might be to conduct a regional
tourism training needs assessment, identifying current training
opportunities and determining where needs are still unmet. The
next step could be to bring together those agencies with a mandate
to provide training in order to develop a coordinated approach
to training opportunities.
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Regional
Tourism Supply Database |
Invest in developing an electronic
database which builds on the data compiled for this study, with
the objective of maintaining an up-to-date, on-line inventory
of tourism products.
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